Opportunities

Year two of the ‘Next Stop, Durham’ campaign is now live, but it’s not too late to be part of, and benefit from the national marketing activity. 

Running from October 2024 to May 2025, the campaign inspires those who have travelled through the county, by rail or road, but never visited, with high profile media activity.

Year one of the campaign reached over 18m consumers and contributed an estimated £165m in visitor spend, and we are looking to build on that success with year two of the national campaign.

To find out more, email: marketing@visitcountydurham.org

Campaign Toolkit

This campaign toolkit provides businesses with the assets they need to get involved with the ‘Next Stop, Durham’ marketing campaign, and will support businesses and the destination by sharing content through their own channels.

Social Media Guide

Supporting the campaign through your own social media channels is an excellent way to get involved, which in turn will benefit the destination by reaching an even wider audience.

Suggested posts:

Make Durham your next stop for a great getaway this [autumn/winter/spring] – whether you’re looking for incredible experiences, adventure, relaxation or a little indulgence.
Be inspired at: https://www.thisisdurham.com/nextstop

There are many reasons why Durham should be your next stop for a great UK getaway, from stunning scenery and award-winning attractions, to exciting events and fantastic food and drink.
Be inspired at: https://www.thisisdurham.com/nextstop

Pick two experiences available at your business, and use in the following post:

From xxx to xxx, make [business name] your next stop on a great getaway to Durham.

Share alongside images of the two experiences.

Tags and Hashtags:

Tag This is Durham into your campaign posts and use the dedicated hashtags to ensure we see your activity.

@thisisdurham #NextStopDurham #LoveDurham #TasteDurham

Campaign Copy

Use the campaign copy in your own activity and help reach an even wider audience.

There are many reasons why Durham should be your next stop for a great UK getaway, from stunning scenery and award-winning attractions to exciting events and fantastic food and drink. A staycation to remember – be inspired and plan your perfect break at: thisisdurham.com/nextstop

Campaign Graphics

Use campaign graphics in your own activity that showcase the county’s wide range of experiences. For different sizes email: marketing@visitcountydurham.org

Download: Toolkit Graphics

Link graphics to: www.thisisdurham.com/nextstop

Add your own image to campaign visuals for use on your own marketing channels.

Digital Adverts

Campaign Press Release

Show your support for the campaign by sharing the campaign launch press release on your own channels.

Download: Press release and image 

Marketing Opportunities

A range of cost effective marketing opportunities have been developed to enable businesses to be part of, and benefit from, the national destination marketing campaign.

Web entry:

• Have your existing record on thisisdurham.com  channelled to the dedicated campaign section, which all marketing activity will drive traffic to.

Cost: £70+VAT

Web entry, social media post and e-newsletter entry:

• Have your existing record on thisisdurham.com channelled to the dedicated campaign section, which all marketing activity will drive traffic to.
• Dedicated social media post across This is Durham’s Facebook, Instagram and X channels.
• Featured entry within a campaign e-newsletter, sent to over 30,000 consumers interested in Durham.

Cost: £170+VAT

Web entry, social media post, e-newsletter entry and tile advert (10 spaces available):

• Dedicated social media post across This is Durham’s Facebook, Instagram and X channels.
• Have your existing record on thisisdurham.com channelled to the dedicated campaign section, which all marketing activity will drive traffic to.
• Featured entry within a campaign e-newsletter, sent to over 30,000 consumers interested in Durham.
• Prominent campaign website placement within the ‘Tiles’ advert panel which includes business name, image and link to your record on thisisdurham.com

Cost: £250+VAT

For further information or to book your opportunity, email: partners@visitcountydurham.org